Introduction
People are at the core of everything we do. If you are looking for a Career and not a job, join us! At Bhavna Corp., we believe in “Think Locally-Work Globally.”
Position Title: Marketing Lead
Location: Hyderabad/Noida
Years of Experience: 6-8 years
About Us
Bhavna Corp. is a US-based IT company with India operations in Noida. We are committed to delivering innovative and cost-effective solutions to our clients, drawing upon deep expertise in three core areas: communication technologies, application development, and multimedia platforms and tools. Our offerings include engineering consultancy, offshore engineering services, and turnkey solutions.
We take pride in our culture, fueled by a passion for making an impact through technology, and supported by a strong emphasis on continuous learning and development. Please visit us at https://bhavnacorp.com
Position Description:
Role: Brand Strategist, Employer Branding & Market Positioning – India
Location: India
Reporting: CEO / Global Leadership
Scope: India brand, employer brand, market positioning, services credibility
Explicit Exclusions: Revenue, pipeline, lead generation, sales ops
Mandate
Bhavna is hiring a senior marketing professional (6–9 years) to own brand building, employer branding, and market positioning with full accountability for both strategy and execution. The mandate of this role is to strengthen Bhavna’s brand presence and systematically reposition the company from a cost‑effective delivery organisation to a premium, strategic partner and talent‑driven brand. The role requires a hands‑on marketer who can build clear, consistent brand narratives, drive employer branding initiatives, and ensure alignment across all external and internal brand touchpoints. This position will work closely with leadership and cross‑functional teams and will be measured on long‑term brand value creation and talent attraction outcomes.
Position the company in India as:
- A premium services employer
- A trusted enterprise delivery organization
- A talent destination brand
- A globally competitive services player
Responsibilities
Brand Positioning
- India market brand Identity
- Services credibility positioning
- Offshore delivery narrative reframing
- Capability storytelling
- Trust-based market perception
Employer Branding
- Employer value proposition (EVP)
- Talent attraction narrative
- Campus branding strategy
- Lateral talent branding
- Engineering culture branding
- Leadership trust branding
Market Competitiveness
- Differentiation vs Tier-1/Tier-2 services firms
- Capability positioning
- Delivery excellence narrative
- Market credibility systems
Communications
- PR & media relations (India)
- Industry visibility
- Awards & recognitions
- Ecosystem presence
- Community engagement
Governance
- Brand standards
- Narrative control
- Quality governance
- Market voice discipline
Ideal Profile
Experience
- 6-9 years of experience in Marketing
- IT services / consulting/enterprise services background
- Experience with offshore delivery models
- Global brand exposure
- Enterprise communications experience
Capabilities
- Brand Strategist
- Market narrative builder
- Strong corporate communications leader
- Cross-cultural team leadership
- Executive-level communication maturity
Mindset
- Brand builder, not campaign runner
- Strategic, not promotional
- Market-shaping, not reactive
- Long‑term brand builder
- Governance-driven operator
To apply for this job email your details to careers@bhavnacorp.com