Purpose & Description

Digitalization is currently revolutionizing the media and entertainment industry. From downloading an e-book to streaming movies on a mobile device, real-time mobile access to digital content has changed the way news, entertainment, and information is consumed. Technology solutions are used to enhance customer loyalty, monetize content to generate more revenue, and streamline the media planning process.

New IT strategies help to gain customer insights, automate the media planning process, reduce lead time to production and track everything to the bottom line. Innovators are using the mass reach of digital tools and social media platforms combined with a personalized approach to create cost-effective individually tailored solutions.

There are many growing challenges and opportunities in the digital media industry:

• Media delivery and consumption has been transformed. Consumers continue to migrate to a variety of growing channels for entertainment and information including mobile and the cloud.
• Online advertising is preferred over traditional forms of media advertising. Internet advertising, magazines, newspapers are increasing every year.
• The industry has undergone a vast change in requirements and complexity for digital media from digital rights to content management.